Challenge 12

Four companies are in competition to win a contract to design a custom electronics product for a multinational corporation.  Interestingly, these four companies’ bids are so close (cost, schedules for deliverables, etc.) that the multinational corporation has decided to make its selection based on the competitors’ responses to certain questions.  As the project design leader you have been selected to answer for your company, and you are now in a large conference room at the multinational’s world headquarters.  Your CEO, several board members, sales personnel, and your organization’s management are in attendance.  You are told that you must answer extemporaneously, without any appeal to notes, and without any commentary from your fellow employees.  You are informed that none of your three competitors gave completely satisfactory responses to both questions.   The questions:

  •  What is the difference between quality and reliability?

  •  What should be the principle reason for any technology company being in business?
        a.  Make a profit
        b.  Satisfy customers’ needs
        c.  Advance the state-of-the-art
        d.  Provide employment

Will your answers win the business for your company?  Find out by clicking 
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